Great claw machines aren’t just about the hardware—they’re about how you set up the prizes. The right selection and presentation can turn casual players into repeat customers, boosting your venue’s long-term revenue.
Here are three proven prize strategies that work especially well in European FECs:
Trendy, photo-worthy plushChoose soft toys that are popular on social media. Cute animals, pastel colors and limited-edition characters make players want to share their wins online. Every post becomes free advertising for your venue.
A mix of “cheap” and “wow” prizesOffer small, affordable plush for frequent wins, and keep a few higher-value prizes (like branded accessories or small tech) on display. This creates the feeling of “real value” while keeping your prize cost under control.
Visible, well-stocked displaysKeep the machine full and neat at all times. A half-empty claw machine looks uninviting, while a brightly lit, well-organized display makes players think, “I could win something great here.”
Final tip: Always price prizes at 15–25% of the average play value to keep your margins healthy. With the right mix, your claw machines won’t just earn money—they’ll become one of the most popular spots in your entire venue.
